If you’ve ever heard about crowdfunding, then by now you’ve probably heard of the two big names in the field, Kickstarter vs IndieGoGo. Both are great options, but each one has its own set of advantages and disadvantages. So, how do you go about choosing which is right for you? In this article we will explain the basic feature differences of both. Check this out.
It founded in 2009. Kickstarter is a crowdfunding site devoted to gathering funds for creative projects. They support projects in many areas including films, games, music, art, design, and technology. Since their launch 8 years ago, 9.3 million people have pledged over $1.9 billion to fund 91,000 creative projects. Backing a project through Kickstarter is more than just giving money—it’s about supporting that person’s dream to create something they want to see exist in the world. Kickstarter offers an All-or-Nothing fund type. While that may be discouraging for some potential users, this fund type can actually be beneficial in this sort of situation. For example, say a project reaches $1,000 of its $5,000 goal. An All-or-Nothing fund type ensures that backers won’t be expecting you to use $1,000 to provide rewards on a project intended to earn $5,000. It’s helpful for backers, too, in that they can be sure their money is helping the creator to make actual progress on their project.
Indiegogo is a collaborative way to fund ideas. Founded on the principles of opportunity, transparency, choice, and action, Indiegogo was launched in 2008 to provide any idea (creative, charitable or entrepreneurial) , the tools and process to raise money, offer perks and keep 100% ownership. Indiegogo is in over 196 countries with over 100,000 projects. Indiegogo started accepting projects from any category a year after its launch. Indiegogo is usually perceived as a less strict and more flexible platform. It is available in over 200 countries and provides more categories. It also gives backers control over whether they want fixed (all or nothing) or flexible (creator gets whatever amount they collect) models. In 2015 Indiegogo separated personal and cause campaigns into a new platform Indiegogo Live, which later was renamed into Generosity.
|- Kickstarter is that it is only built for creative projects, like new tech gadget production or an idea for a cool indie game||- Indiegogo is much more open about the types of campaigns you can carry out|
|- Starter isKick the world’s largest funding platform for creative projects||- Indiegogo is an international crowdfunding site where anyone can raise money for film, music, art, charity, small businesses, gaming, theater and more|
|- Kickstarter only allow permanent residents of the US, UK, Canada (and more) over the age of 18 who can start a campaign||- Indiegogo allows anyone in the world to start a campaign as long as they have a bank account|
For the final thought, Indiegogo has a lot more options than Kickstarter, including types of campaigns you can launch, flexible funding in case you don’t reach your goal and no application process to set up your first campaign. On the other hand, kickstarter has excellent brand recognition in the tech or startup and creative industries. Overall, both platforms are great, and no one is better than the other.