Personal Capital vs Betterment

Historically, wealth management is a system reserved for very wealthy people. But, with the rise of prosperous or middle-class workers with funds to invest, wealth management is slowly opening its doors for everyone. The Personal Capital investing app and the Betterment app are two of the newest ways that mass affluent individuals and households, or anybody else, can invest, analyze, and manage retirement funds. Personal Capital vs Betterment will be reviewed here for your further information.

Personal Capital
Personal Capital is basically an automated robo-advisor for the wealthy. It has great features and options for investing, but high fees unless you are investing millions of dollars with them. The Personal Capital app was founded by Bill Harris, the former CEO of Intuit and PayPal. Personal Capital is more of a money management program than a hobbyist investor’s platform. Passive income is prioritized over the get-rich-quick schemes favored by day traders a decade ago. People who are looking for long-term, safe investments, people who are completely new to saving for retirement, and DIY-types who are looking to minimize fees will all benefit from the services offered. Those seeking a riskier, high-yield platform will want to look elsewhere. Personal Capital seems to be targeting a high-net-worth clientele–not quite wealthy enough to need a personal financial advisor, but wealthy enough to need individualized attention. The fees for this are slightly higher than those charged by similar online services. But the attention given to managing all accounts, whether or not they are invested with Personal Capital, is first rate. Few services offer so many free (and useful) features.

Take a look: Wisebanyan vs Betterment.


Betterment is a service targeting young investors and individuals who want to track their progress toward savings and retirement goals. It offers a website and app which help users chart big-picture financial progress, and it provides wealth management services. Betterment promotes low-risk, low-effort investment. Betterment is designed mainly for investing money. And, in fact, making a deposit to Betterment is as easy as opening a bank account. Betterment was designed to make saving for retirement as easy as possible. Their system helps users create various scenarios and aids in determining how much must be saved each month in order to meet future financial targets. The goal for all users is maximum return with minimum risk. The Betterment returns will, of course, depend on how you have allocated your investment. A younger investor will probably have a larger number of stocks than bonds. As you get closer to retirement, you will probably reduce risk by having more bonds than stocks.

Personal CapitalBetterment
- Account Minimums Personal Capital: $100,000- Account Minimums Betterment: $0
- Access to Advisers Personal Capital: Yes but requires - Access to Advisers Betterment: Yes but optional
- Personal Capital: Starts at .89% - Betterment: .25% for DIY investors to .5% for unlimited access
- Automatic Rebalancing Personal Capital: Yes- Tax Loss Harvesting Betterment: Yes

Overall, both Personal Capital and Betterment have received uniformly positive reviews, and in the Personal Capital vs Betterment competition, there is no clear winner. For most people, choosing between them will depend on each personal preferences. Both have websites that designed slickly and easy-to-use applications, and both make it easy to keep an eye on investments.

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